So here we are. The last business day of 2017. We have been doing these release notes since September and as we reflect on where we are now and where we have been and most importantly where we are going, we thought that it would be cool to lay out the progression of NowRenting for the folks that have been following along and paying attention. When Hollywood comes knocking for the movie rights to the NowRenting story (and they WILL be knocking), we imagine that 2017 will be act 1. Hmm. What would that movie look like?
So it’s January 2017 at New Service HQ at 10 Weybosset Street in Providence (the 3 room, 800 square foot office on the 3rd floor of a Providence high rise which is still home to NowRenting). Founder Ed Giardina (played in the movie by 2005 Ben Affleck) is in his office mapping out the day and the year for his team of engineers. Out in the bullpen, those engineers Derrik Curran (played in the movie by Robert Pattinson) and David Loehr (played by Joseph Gordon Levitt). Tenantly was the vision at this point. Being not only a property owner but a proven and successful software creator and seeing gaps in the market motivated him to create a solution for people in the same situation as him. Also important to point out that at this point Ed had hired some contractors that worked off site including a talented UX designer named Dave Janelle (played by Matt Damon) whom Ed had worked with over the years, as well as some talented developers from overseas.
Tenantly was coming along nicely by late January and into February, but as it’s being built Ed Affleck has some new ideas creeping in. He began to ask himself if Tenantly was the right place to showcase these new ideas. These BIG ideas. He began consulting more with an engineer and fellow property owner named Sandro Silva (played by Riz Ahmed) In February of 2017 Effortless was born. Effortless would take some of the functionality from Tenantly and add a new suite of services like listing syndication and lead pre-screening . The combination of these two products would forever change the game and by Mid February into March, construction would begin and move quickly.
April rolled in and Ed found the perfect domain to accompany the features that Effortless was presenting. Effortless became NowRenting and would be the perfect compliment to Tenantly.
NowRenting would provide anyone who listed property a private email and telephone number. It would syndicate listings across dozens of websites, and what would come back from these efforts would be a pre-screened, pre-qualified lead saving the landlord time and money. A one stop solution to handful of problems that property owners faced everyday.
This was a massive concept that would take manpower and hard work. Ed would hit the job prospect market and search for engineers that were up for the challenge. Who he came up with would change the face of NewService. Enter Patrick Giddings (played by 1999 Liev Schreiber), Tyler Oliver (played by alive Philip Seymour Hoffman) and Matthew Talamini (Played by Jude Law I mean…who better than young Dumbledore?)
It was ON! Lead by Derrik Pattinson there was nothing that this team couldn’t do. The plan was in place and now there was no slowing it down with this all star team at the helm.
As construction continued into August Ed started to think about bringing these products to market and his search began for someone to help sell this product.
Enter veteran salesperson Kyle Anderson (Played by Kevin Smith of course).
Once Kyle started, a new perspective and dynamic was added to the team with fresh eyes to look at the product. Ed and Kyle with the help of Derrik hit the whiteboard and began formulating the strategy on how to take these products to market.
Through these meetings a new type of customer emerged. Realtors would be added to to the list of potential customers that would LOVE NowRenting. Ed and Kyle would Hire salespeople to take NowRenting to market with the leads product. Enter Paul Dzurec and Kristen Rispoli (Played by Zach Galifianakis and Hailee Steinfeld).
Now with a plan to hit the market, Ed would bring on Dave Janelle full time and add a strong utility player in Hannah Guild (played by 1995 Sandra Bullock)
As the sales team hit the phones and sold the leads product, we began to uncover all sorts of gaps in the market. Back to the whiteboard we went, where we would spend hours which turned into days, which turned into weeks. Those weeks of work and dedication would turn out the best product on the market for people who rent property.
After a full year the perfect team was assembled. The product has evolved. On the first day of the new year we will launch the all new NowRenting and Tenantly into a market that needs it so desperately. We are so excited.
Please log in on Tuesday to see for yourself and from our Family to yours, Happy New Year!