5 Reasons to Use Technology in the Real Estate Business

Published by Matthew Talamini in on Wednesday, December 6th, 2017

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    > 5 Reasons to Use Technology in the Real Estate Business

5 Reasons to Use Technology in the Real Estate Business

Decrease Frustration

Wasted time turns into frustration. Decrease daily real estate industry annoyances with new real estate technology. The Pew Research Center recently published a study claiming productivity increased by over 46% at a real estate agency with added technology support. Why is this? Well, implementing useful technologies offers agents an alternate route to overcome frustrating barriers. Simply put, add new technology and increase productivity!

Save Time

The average realtor spends countless hours a week manually listing properties. Realtors can employ NowRenting.com, a digital rental assistant to take over the leads, listing and leasing process. This tool allows realtors to spend more time selling and showing properties to converts vacancies into signed leases! Jeremy Wackson of Zillow claims, “The internet really opened the doors. Agents are freed up to help get the deals done.”

Grow Business

Realtor Magazine claims that 55% of consumers say they are more likely to do business with a real estate agent who uses technology. Technology is a sign of efficiency and being up to date on everything going on in the market! Using technology signifies a modern approach to a changing industry.

Stay Competitive

The real estate business is a highly competitive industry. Taking advantage of digital technology helps realtors stay competitive by reaching a more comprehensive volume of prospective consumers. Forbes states using technology will increase sales by 31% just by increasing exposure.

Gain Effective Advertising

Technology offers a modern advertising outlet. Social media site such as Facebook, Twitter, and Instagram allow people to advertise their services quickly, efficiently, and (most importantly) cost effectively. According to the national realtor’s association, over 91% of realtors use social media for advertising purposes. These digital outlets promote their business with ease.