For Rental Pros, Landlords and Tenants, “It’s always better together”

Published by Matthew Talamini in on Thursday, February 22nd, 2018

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    > For Rental Pros, Landlords and Tenants, “It’s always better together”

For Rental Pros, Landlords and Tenants, “It’s always better together”

As February’s end draws near and we begin to take inventory of where we are, how we got here and where we are going next I can’t help but to be over the moon excited, happy and proud.

The product that we consider to be a part of our immediate family is starting to bear fruit for our early adopters. The rental eco-system that we envisioned which puts equal emphasis on Professionals, Tenants and Landlords is not only functioning, but it’s beginning to thrive. The future has never looked brighter for NowRenting.

So how did we get here and what’s next? NowRenting is built on a simple concept with a wonderfully engineered solution:
“Use the internet to unify and simplify the residential rental space for Landlords, Tenants and Professionals.”
This mission when stated this way seems simple enough, and was born from the passion and desire to solve this problem. And whether you use NowRenting to solve these issues or not, the simple fact remains that when all 3 of these elements are part of this process, everyone wins. I believe that it is our mission and responsibility to prove this to be true.

In the month of March, we will use social media, email and to showcase extraordinary people from each of these groups (Tenants, Landlords and Professionals). We will share stories and tips from landlords, showcase the professionals that are dominating the digital rental space and we will hear from tenants on exactly what makes them want to rent and what motivates their decisions. We will also add in contests, giveaways and other fun.
NowRenting will now be the champion of this Rental Trinity first, and a cool internet company second.

We hope you’ll join us in the Rental Revolution and help us blaze the trail to new kind of rental market, because it truly is better together.

Blog by: @Kyle_at_NowRenting

Managing Your Rental Properties – Marketing Your Rental Homes

Published by Matthew Talamini in on Wednesday, January 17th, 2018

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    > Managing Your Rental Properties – Marketing Your Rental Homes

Managing Your Rental Properties – Marketing Your Rental Homes

When it comes to rental real estate, marketing a rental home, screening and selecting tenants and managing rental properties should usually be left up to professional property manager or property Management Company. However, there are those of you real estate investors out there who, like me, enjoy being intimately involved in every aspect of your rental properties. Like many of you, I have personally managed my portfolio of rental properties for several years now. The three most significant challenges people come across have appropriately been marketing their rental homes, selecting the right tenants and managing the landlord-tenant relationships. So, let’s get started.

Research Current Rental Rates In Your Area

First things first. You have to get to know the rental rates in your area. One of the biggest mistakes landlords make is not thoroughly researching what the market rental rates are in their area. Many landlords just ask for the same or a slightly higher rent than what their last tenant was paying. This approach, especially in the current real estate market, does not always reflect the direction that the local market has gone in. So, you have to do your research. Start online and see what others are asking for properties similar to yours. Most rental properties are not advertised online so you will want to get to know your neighborhood. Starting in the subdivision your rental property is located in, you should become fully informed of each and every home for rent and what the asking rent is.

Call Each And Every Home For Rent Sign You See And Speak With The Owner Or Property Manager

Ask them what they are asking for rent and ask them why. Asking why many times will give you free information as to the local market. If you have no comparable houses for rent in your subdivision expand your search slightly. Take a 5-mile radius and drive around and see what other homes are for rent in the area. The more research you do, the more calls you make, the more accurate your understanding of the going market rate in your area will be.

Set Your Rent At A Competitive Level

Once you know that the asking rent in your rental property’s particular area is said $1100 to $1300, you need to figure out what your asking rent is going to be. Obviously, you want to get as much for your property as possible. However, you do not want to extend your vacancy more than necessary. You should also be able to explain to a prospective renter why you are asking what you are asking. If you have done your research ahead of time, you should have no problem answering those questions. Resist the temptation to set the rent based on what your mortgage payment is. Your mortgage payment has absolutely no bearing on the rental market in your area. A better way to set the rent is by taking an average of what the comparable rental properties asking rent is.

So, if there are 4 properties in your subdivision that are exactly or almost exactly like your rental, equally distributed between $1,100 and $1,300, an excellent asking rent would probably be around $1,200. I say “around” because everyone likes to feel like they have gotten a deal. So, you probably want to ask slightly above what you are really looking to get. In our hypothetical scenario, that might be $1,225 or $1,250. Your goal here is not to be automatically excluded from consideration by your rental prospects because yours is the most expensive rental in the neighborhood. You also do not want to give the property away. This average rental rate approach continues to work very well for me.

Begin Advertising Your Rental At Least 30 Days Out

Once you know what the going rental rates are in your rental’s subdivision or area, it’s time to begin advertising. Ideally, you will want to research your local market rents and start promoting your home rental at least 30 days, but preferably 60, before your anticipated vacancy. The best place to begin advertising is by advertising on home rentals ad websites. In most cases, rental prospects searching online are usually conducting their searches 30 to 60 days out from their anticipated move date. Getting a head start by advertising online is essential. As prospective tenants are turning to the web more and more to begin their search for a rental house and the exposure the web offers is precisely what you need to get started. Your advertising plan cannot stop there though.

Anyone driving in your property’s neighborhood should know that your property is for rent and they should know how to immediately get in touch with you. Your property’s signage should be legible and placed in highly visible areas of your property. The inquiries and leads generated by signs on your rental property are as good as the ones generated by online ads. That is why your plan should include both.

Hold Open House On Weekends

Let’s face it. No one wants to spend their weekends waiting for prospective tenants to knock on the door. However, holding an open house is an extremely useful way to show your property to everyone that is interested in a convenient window of time. You can advertise your open house online and eliminate the need to make special trips out to your property to show it to one individual who may not show up. Open houses also let you speak with prospective tenants in person and “sell” your rental home’s features more effectively. Seeing your home rentals in person is so much more effective than viewing pictures online. Another thing about open houses is that they “tweak” people’s understanding of the local rental market by allowing them to talk to many prospective renters in a short period of time.

That helps people understand firsthand what the market range of the people coming through really is.

When you combine thorough research and preparation with a smart marketing plan, you can dramatically decrease the length of your home rental vacancies. The advice is simple. Create your marketing plan with the four objectives discussed and follow it. You will be very happy with the results.

10 Realtor Tips For Real Estate Marketing

Published by Matthew Talamini in on Thursday, January 11th, 2018

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    > 10 Realtor Tips For Real Estate Marketing

10 Realtor Tips For Real Estate Marketing

Every real estate agent is interested in realtor tips regarding the best marketing tools for the industry. The goal is to become a realtor with marketing success. Each agent will need to find what works best in the locality and what reaches their target market. As a realtor, you are the one who will have to decide what tools will work for your situation. It is always a good idea to check on occasion to see what the top marketing tools available are and if you are not using them consider them in your market applying the tools that fit.

What are the top 10 realtor tips for real estate marketing?

  1. Website
  2. Search Engine Optimization (SEO)
  3. Blogging
  4. Direct mailing
  5. Seminars
  6. Referrals
  7. Realtor Newsletter
  8. Virtual Tours
  9. New Gadgets
  10. Implementation

In the world of high-speed internet, social media, online sales, and electronic gadgets along with other high tech tools having a real estate website is not an optional tool in the industry any longer.

Once you have established a realtor website, you can’t stop there you must apply SEO and add various other tools that will get you the best ranking possible by the search engines. There are many individuals and companies available to put their expertise in this area to work for you. You will not need to have to know how yourself.

Blogging is a great way to improve your website ranking on the major search engines. The key here is to use the blog appropriately and consistently.
Direct mailing is not a thing of the past. It has been used for a long time, and with the new technology, there is no wonder some would question the use of maintaining direct mailing as a continuing marketing tool for real estate.

Seminars presented in your community for home buying realtor tips allows you to position yourself as the expert you are and provides the best marketing advantage for a realtor.

Referrals from your past clients are one of the most effective and powerful tools for a realtor. Most realtors who have become a realtor of choice have received this status based on past client referrals and simply their word in the community regarding the excellent service you provided.

The value of a realtor newsletter cannot be overlooked. The realtor newsletter should be available online and as a paper production as well.

Virtual tours should be available on your website. About 90% of realtor clients first start their search for an agent and house online.

It is essential to keep abreast of the new technology and gadgets available in the market. You should pay particular attention to what your clients are using and put into practice the tools that will give you added exposure to your clients.

Implementation is the last realtor tip to consider. This tip is not optional. Implementation assures you will follow through with using the tips you have identified as needed to help you become a realtor of choice.

Get Ahead of the Game With NowRenting Today

Published by Matthew Talamini in on Monday, November 20th, 2017

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    > Get Ahead of the Game With NowRenting Today

Get Ahead of the Game With NowRenting Today

Start generating quality leads while saving time and money.

The rental market is muddled with the monotony of listing rental properties, finding qualified leads and choosing places and ways to list properties. Zillow reports homeownership is at a 50 year low with rental properties going nowhere. NowRenting is here to ease the rental process.

What is Now Renting?

NowRenting is a digital rental assistant. That takes away every single rumble realtors may have against rental properties.That fully syndicates with several digital listing resources currently available. Once your properties are listed in our system, it’s listed everywhere. NowRenting sends you pre-qualified leads. NowRenting does not send junk leads with half filled out questionnaires. NowRenting guarantees every single lead is nothing short of perfect! How it works:

  • Full syndication and lead management to all partner sites
    • NowRenting Pro has established partnerships with over 10+ listing sites including, Redfin, Trulia, and Zillow.
  • Facebook Marketplace ad campaign support is included with every listing
    • Promote your listings with paid ads that target custom audiences based on your pre-screen questionnaire
  • Pre-screening and scrubbing of all inbound leads to match criteria that you define
    • Stop wasting time on the wrong leads. We filter through the junk mail and provide you with only the best options to consider.

Every day more than 2,600 new renters are looking for somewhere to rent. Why not make it easy to filter through?

Start generating quality leads while saving time and money.